Black, The Mother Of Color Black is the only color that contain of all three primary color, and its usually is a cool color(bluish) cause in perception black is the shadow color. Any images contain of black, in common its the shading that form the images tonality and images dimension, but in color expert eyes its a color not just a tone. Wrong use of black can either muddy the color or destroy the color's original quality. In printing environment, due to black is the most high density and opaque color therefore using without knowing the potential of it, it's either finding hard to get better...


Read More

The Common Perception Most of the non-graphic related professional belief, all of the graphic professional who graduate with no matter is diploma, degree or even master should be capable to handle print production job perfectly, which mean no mistake at all, cause in common, if you know the theory, you should be able to counter most of the predictable printing error. But unfortunately there is an misunderstanding regarding the art and graphic design education and real life experience. Graphic design education doesn't teach knowledge that outside "graphic design" subject cause that have to relaying...


Read More

Congratulations! You’ve gotten the green light to do a photo shoot for your new advertising campaign. Now, all you have to do is book a photographer. But before you flip the name card holder or call your contacts for recommendations, do you really know what you should expect from a quality commercial photographer? Here’s a quick checklist of what to look for, and what questions to ask. 1. Experience. Logical enough, right? Your photographer should be a professional with experience in their craft, most importantly,  they should very clear about the standard of quality that the commercial...


Read More

Photography is the single most important element of most advertising campaigns. While copywriters may spend hours producing an eye-catching headline and copy that explains the benefits of a product, it’s the image that first attracts the viewer. It’s also the last thing the viewer usually remembers after turning the page. Advertising images may be used on billboards and in magazines, on posters and on flyers. They may be straightforward depictions of a product or a model — or they could incorporate complex graphics and use the very latest post-production techniques to show that...


Read More

New clients can be like Christmas morning. You open your presents and you've either got that wicked new bike from dad, or a hideous sweater from grandma. Either way, dealing with clients is all about learning to make the best out of what you've got! If you unwrap a new client and discover a project or relationship that is fraught with difficulty, endless spec changes, unnecessary amounts of correspondence, control/trust issues, or any other of a range of annoying and shady behavior, you need to be prepared. These things happen. Consider the following points and good luck to you! 1)...


Read More