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Black, The Mother Of Color Black is the only color that contain of all three primary color, and its usually is a cool color(bluish) cause in perception black is the shadow color. Any images contain of black, in common its the shading that form the images tonality and images dimension, but in color expert eyes its a color not just a tone. Wrong use of black can either muddy the color or destroy the color's original quality. In printing environment, due to black is the most high density and opaque color therefore using without knowing the potential of it, it's either finding hard to get better...


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What is Tonal Range? A rich range of tones in a colored, as well as a black and white, image is vital to its success. In digital photography, this is limited to the sensor’s dynamic range and its ability to capture a wide enough distribution of tones that would be considered suitable for the purpose of the photo. Factors that influence tonal range of the final image include subject reflectance as well as the lighting. A high reflectance subject accompanied by high lighting results in a long span of image tones that are probably beyond any sensor’s capabilities. Light size and quality,...


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The Common Perception Most of the non-graphic related professional belief, all of the graphic professional who graduate with no matter is diploma, degree or even master should be capable to handle print production job perfectly, which mean no mistake at all, cause in common, if you know the theory, you should be able to counter most of the predictable printing error. But unfortunately there is an misunderstanding regarding the art and graphic design education and real life experience. Graphic design education doesn't teach knowledge that outside "graphic design" subject cause that have to relaying...


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While art and design schools do an impressive job of teaching the importance of form, function, and how to use flashy Photoshop techniques, it’s rare that designers have been taught the skills necessary to pass off their projects to printers so that they may not only successfully, but smoothly, produce a designed work. In this article, I’ll discuss the basics when it comes to translating your brilliant ideas (and surely hours of your precious time and energy) into successfully printed projects with a printer, making it easier to keep your deadlines and maintain a blissfully happy and healthy...


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I‘ve been asked this question many times. What differentiates a masterpiece from the rest? There are underexposed and overexposed photographs which are showcased while some of the technically perfect ones left out. I’d better try to answer this through a post. Photography is an art. And just like any other form of art, photography is the medium to express your visual. How well your photographs make an expression depends on how well the expression is communicated. While you may still be using a compact camera, it is still important to understand that there’s nothing too difficult about...


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Congratulations! You’ve gotten the green light to do a photo shoot for your new advertising campaign. Now, all you have to do is book a photographer. But before you flip the name card holder or call your contacts for recommendations, do you really know what you should expect from a quality commercial photographer? Here’s a quick checklist of what to look for, and what questions to ask. 1. Experience. Logical enough, right? Your photographer should be a professional with experience in their craft, most importantly,  they should very clear about the standard of quality that the commercial...


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